Permanent Life Insurance Policy Purchase Process


Barry Flagg, CFP, CLU, ChFC, GFS
Veralytic, Inc. 

Tuesday, March 20th, 2018 at 2PM ET
1 hour of CFP and CTFA CE pending

Your thorough understanding the life insurance purchase can save your clients thousands to hundreds of thousands of dollars in premium costs. The process begins with the selection of policy type based on client risk temperament and includes an underwriting process that can vary widely from carrier to carrier and greatly influence policy pricing. Life insurance sales illustrations are often used as a policy selection tool when, in fact, the illustrations are misleading, at best. Understanding policy costs is a much better differentiator. Permanent policy cash value returns have a great influence on the policy performance of non-guaranteed policies, but rate of return expectations are often overly optimistic leading to future client letdown and premium increases. This session will provide the financial advisor with the tools needed to advise clients on purchasing a financial asset that should last a lifetime.